Measuring Social Media Activities of Dutch Museums: Developing a Social Media Monitor

Van Leeuwen, JP, Stappers, PJ, Lamers, MH, Thissen, MJMR (Eds.) Creating the Difference: Proceedings of the Chi Sparks 2014 Conference, April 3, 2014, The Hague, The Netherlands.

In the research project “Museum Compass” we have developed a prototype of a social media monitor, which contains data of current and historic online activities on Facebook, Twitter, YouTube, Foursquare and Flickr of all registered Dutch museums. We discuss – mostly in a practical sense – our approach for developing the monitor and give a few examples result of its usage.

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